Iran is enhancing its tourism sector by participating in five major international fairs across Iraq, Pakistan, Turkey, Azerbaijan, and Spain, led by Moslem Shojaei from the Ministry of Tourism. This initiative follows Iran’s recent involvement in the CITIE 2025 in Guangzhou, China. Upcoming events include exhibitions in Sulaymaniyah, Madrid, Istanbul, Karachi, and Baku from late 2025 to April 2026. The government will subsidize exhibition costs, aiming to improve Iran’s global tourism image and foster partnerships. By showcasing its rich cultural heritage and natural landscapes, Iran seeks to attract more international tourists and boost economic growth in the tourism sector.