Tehran will host the Fifth International Conference on Nowruz Diplomacy and the Nowruz Trophy on March 8 at the Niavaran Cultural-Historical Center. Organized by the Nowruz Trophy Cultural Institute, the event celebrates Nowruz, an ancient festivity recognized by UNESCO that symbolizes renewal and unity across various cultures. The conference will feature panel discussions, music performances, and a theater production, culminating in the prestigious Nowruz Trophy presentation. Open to the public, the event aims to promote peace and cultural heritage associated with Nowruz, celebrated along the Silk Roads. Iran’s tourism minister emphasized its significance in fostering regional stability and cultural identity.
Isfahan’s governor-general, Mehdi Jamalinejad, addressed over 100 tour operators from 25 countries at an event aimed at promoting Isfahan as a premier tourist destination. He highlighted the city’s hospitality, rich cultural heritage, and peaceful history, encouraging attendees to represent Isfahan globally. The event kicked off a five-day initiative featuring familiarization tours and B2B meetings to enhance tourism cooperation. Jamalinejad emphasized Isfahan’s 22,000 unique attractions and its recognition as a cultural and tourism capital. Other speakers reinforced Isfahan’s legacy of interfaith peace and the importance of showcasing its vibrant culture, art, and history to counter negative media portrayals of Iran.
The UNESCO-listed Shushtar Historical Hydraulic System is preparing to welcome visitors during the Nowruz holidays, marking the Iranian New Year. Authorities in Khuzestan province have announced enhancements to visitor services, safety measures, and informative resources to enrich the tourist experience. Deputy director Seyyed Mohsen Hosseini emphasized the site’s historical significance, dating back to the 5th century BC, and its role in cultural tourism. Improvements include safe pathways, professional guides, informative signage, and security monitoring. Celebrated as an engineering marvel, the site offers a unique glimpse into ancient Persian ingenuity, making it a must-visit destination during the Nowruz festivities.
On Tuesday, Iran celebrated its cultural heritage at a ceremony in Tehran, recognizing individuals for their contributions to preserving and promoting this legacy. The event, attended by government officials and cultural figures, honored notable advocates, including architects, archaeologists, and a museum curator, with posthumous tributes to miniature master Mahmoud Farshchian. Cultural Heritage Minister Seyyed Reza Salehi-Amiri highlighted the lasting impact of these figures on society, while First Vice President Mohammadreza Aref stressed the importance of cultural heritage for national identity and unity against Iranophobia. Challenges such as financial constraints and urban development were acknowledged, emphasizing the need for innovative solutions.
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