Tehran is set to host the 18th International Tourism and Related Industries Exhibition from February 11 to 14, attracting global tourism officials, media, and influencers to showcase the sector’s potential. With representatives from 14 countries, including Tajikistan, Brazil, and Iraq, notable attendees will include high-ranking tourism officials and a UN representative. Additionally, 15 international influencers with a combined following of 45 million will enhance media coverage. The exhibition will feature exhibitors from various countries and aims to foster cooperation, showcase innovations, and discuss sustainable tourism practices, playing a vital role in revitalizing the industry post-pandemic.