Unveiling the ‘Face of Iran’: A Cultural Revolution at the Iranology Foundation

TEHRAN – A new geotourism documentary series titled “Face of Iran” was recently launched at the Iranology Foundation in Tehran, aiming to showcase the country’s rich cultural and natural heritage as a valuable asset for tourism and the economy. This initiative is particularly important in light of the negative perceptions that have been circulating globally about Iran.

The unveiling ceremony was graced by Ali Akbar Salehi, the head of the Iranology Foundation, who commended the production team for their efforts and emphasized the significance of cultural identity in promoting the ancient land of Iran. He stated, “Iran is a vessel that we must protect with all our being. If the pillar of Iran is removed, nothing remains under this tent.”

Salehi elaborated on Iran’s illustrious history, noting that during the Achaemenid Empire, over half of the world’s population was under Iranian governance. He described Iran as a vibrant “mosaic” of diverse cultures, dialects, cuisines, and landscapes that span from east to west and north to south.

Highlighting the foundation’s broad audience, which ranges from children to scholars and expatriates, Salehi mentioned that one of their primary projects is the production of the “Face of Iran” documentaries. Each episode aims to explore lesser-known aspects of various provinces throughout the country.

Kambiz Mahdizadeh, the media adviser to the foundation and director of the documentary series, explained the project’s goal: to emphasize Iran’s stunning landscapes, rich myths, and unique traditions, especially at a time when misinformation about the country is prevalent. He stated, “Our economy relies mainly on petrodollars, but oil will run out. They can sanction our oil, but they cannot sanction our mountains, forests, deserts, and plains… The future of Iran’s economy lies in culture and tourism.”

Mahdizadeh revealed that the first episode of the series focuses on Lorestan province and features footage from sites that have been filmed for the first time in Iran. He concluded by asserting that the documentary conveys a powerful message: Iran’s natural and cultural beauty represents a sustainable wealth. “Let us rediscover Iran and re-introduce it to the world,” he urged.

During his remarks, Salehi also drew attention to the Prehistoric Sites of the Khorramabad Valley, which were recently registered on the UNESCO World Heritage list. This achievement marks a historic first for Iran, as it is the first time a cluster of sites predominantly representing the Paleolithic period has received such prestigious recognition. Salehi underscored the transformative impact this has for the global archaeological community.

Lorestan is a region rich in history and culture, home to various nomadic and tribal communities. The area was inhabited by Iranian Indo-European peoples, including the Medes around 1000 BC. The region saw intermittent rule from the Cimmerians and Scythians from approximately 700 to 625 BC. The Luristan Bronzes, known for their eclectic blend of Assyrian, Babylonian, and Iranian artistic motifs, date back to this tumultuous period. Furthermore, Lorestan became part of the expanding Achaemenid Empire around 540 BC and later fell under the influence of the Seleucid, Parthian, and Sasanid dynasties.

In conclusion, the “Face of Iran” documentary series represents a significant step towards promoting Iran’s vast cultural and natural wealth. As the country faces challenges on the global stage, highlighting its unique heritage and landscapes through such initiatives could reshape perceptions and foster a new era of cultural tourism.