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Iran Honors International Day for Monuments and Sites: A Celebration of Its Rich Cultural Heritage
On April 18, the International Day for Monuments and Sites (IDMS) highlights the importance of appreciating and protecting cultural heritage globally. For Iran, rich in historical landmarks and often referred to as the cradle of civilization, this day is particularly significant. With 28 UNESCO World Heritage sites, including Persepolis and Naqsh-e Jahan Square, Iran showcases its architectural diversity. To promote heritage appreciation, entry to museums and historical sites is free on this day. Various events, such as guided tours and lectures, engage the public and raise awareness about preserving cultural heritage amid challenges like urban development and climate change.

Fars Province Shines as Top Destination for Cultural Tourism This Nowruz Holiday!
Fars province has emerged as Iran’s top cultural tourism destination during the Nowruz holidays, drawing significant visitor numbers to its historical sites. From March 20 to March 29, 2025, key attractions like the Tomb of Hafez and Persepolis welcomed tens of thousands of tourists. Fars, once the heart of the Achaemenid Empire, is rich in cultural heritage, historical landmarks, and poetic traditions, particularly in Shiraz, its capital. The increase in tourism not only boosts the local economy but also enhances appreciation for Iran’s historical legacy, positioning Fars as a prime destination for both domestic and international travelers.

Ancient Marvel: 2,700-Year-Old Assyrian Relief with Stunning Carvings Discovered in Iraq
A team of German archaeologists from Heidelberg University has discovered a monumental Assyrian bas-relief in Nineveh, dating back to the 7th century BC. Found in the North Palace of King Ashurbanipal, the 5.5-meter-long, 3-meter-high panel depicts the king alongside deities Ashur and Ishtar, symbolizing divine protection. This rare find, likely buried during the Hellenistic period, enhances knowledge of Assyrian religious and political symbolism. Ongoing analysis aims to unlock further insights into the civilization’s rich cultural heritage, showcasing the significance of the Assyrian Empire in Mesopotamian history, with connections to modern Assyrian descendants.

Unveiling the Cultural Tourism Connection: Sino-Iranian Strategic Partnership Amidst Western Media Misrepresentations
Transformative changes in the West Asian region are fostering a new global order, with China and Iran emerging as key players. Their deepening relationship emphasizes cultural exchanges and tourism as effective low-risk strategies to strengthen ties, benefiting cultural, economic, and security dimensions. Significant milestones include President Xi Jinping’s 2016 visit to Tehran and former Iranian President Raisi’s 2023 trip to China, resulting in 20 cooperation agreements. Iran aims to attract 1-2 million Chinese tourists annually, facilitated by a visa-free policy and enhanced air connectivity. Social media campaigns and participation in international organizations further enrich their cultural partnership, vital for mutual understanding and strategic collaboration.