Sarein, located in Iran’s Ardabil province, is set to become a leading smart and health tourism city. Provincial governor Masoud Emami-Yeganeh announced plans to enhance accommodation, hotels, and eco-tourism services to international standards. Key initiatives include creating traffic-free tourism spaces, developing a long-term strategy, training skilled personnel, and encouraging private investment. Ongoing projects, including a new tourism complex and infrastructure improvements, aim to boost local employment and visitor satisfaction. Additionally, plans for a water park and educational infrastructure are underway. The collaboration between government, investors, and local communities is crucial for Sarein’s tourism development.