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Iran’s pavilion at the 45th International Tourism Trade Fair (FITUR 2025) is now open at IFEMA MADRID, showcasing the country’s cultural, historical, and natural heritage. Organized by the Touring and Automobile Club on behalf of the Ministry of Cultural Heritage, the pavilion features 16 booths inspired by traditional Iranian art. Highlights include eco-tourism, health tourism, and traditional handicrafts. Iran aims to strengthen global partnerships and promote sustainable tourism through interactive sessions with international professionals. FITUR, inaugurated by Spain’s King and Prime Minister, runs through January 26, featuring over 120 countries and emphasizing innovation in the tourism sector.
A Neolithic bone artifact discovered at Yanik Tepe in northwest Iran is challenging previous interpretations, initially thought to resemble eyeglasses. Excavated in the 1960s, the site offers insights into ancient lifestyles through various artifacts, including this unique bone piece, measuring over 10 cm, with two hollow circles connected by a bar. Recent analyses indicate it likely served as a decorative item rather than eyewear, possibly a belt buckle or garment fastener. Recognized by Iran’s Ministry of Cultural Heritage, it highlights Neolithic craftsmanship and cultural identity, now displayed at the National Museum of Iran, enriching our understanding of ancient societies.
Shiraz, Iran, is becoming a prominent center for medical tourism, attracting patients from neighboring countries due to its advanced healthcare facilities and specialized medical teams. The city has implemented a centralized health tourism system to streamline services for international patients, offering access to licensed hospitals, travel services, and professional guides. This initiative aims to enhance transparency and efficiency in the industry, with a robust mechanism for addressing complaints. Oman is particularly interested in collaborating with Shiraz to encourage its patients to seek treatment there. Iran’s broader strategy aims to generate €6 billion annually from medical tourism, positioning the country as a healthcare hub in West Asia.
The ancient autumn festival Mehregan is gaining renewed attention as the Research Institute of Cultural Heritage and Tourism in Tehran marks its first anniversary on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. Celebrated primarily in Iran, Mehregan symbolizes gratitude for the harvest and the balance of day and night. The event will feature speakers discussing its cultural significance. Characterized by rituals like reciting Zoroastrian texts, communal feasts, and traditional music, Mehregan fosters community spirit and connects people to their heritage. Its recognition by UNESCO underscores its importance in preserving cultural diversity and promoting core values of friendship and solidarity.