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During a recent visit to the Sa’d al-Saltaneh complex in Qazvin, Seyyed Hamid Pourmohammadi, head of the Planning and Budget Organization, emphasized tourism’s critical role in sustainable development and Iran’s need to reclaim its share of the global market. With over 300 million people employed in tourism worldwide, he advocated for leveraging technology to showcase Iran’s historical heritage and educate visitors about its rich past. Despite challenges like budget constraints and unfinished projects, he remains optimistic about collaboration and innovation in enhancing Iran’s tourism offerings, aiming to create unique cultural experiences that attract diverse visitors.
Iran’s Minister of Cultural Heritage, Seyyed Reza Salehi-Amiri, highlighted the importance of constructive dialogue among Economic Cooperation Organization (ECO) member states, marking a pivotal moment for regional collaboration in culture, tourism, and economics. During a press conference, he noted that Iran is ready to lead in fostering regional convergence and emphasized the recovery of Iran’s tourism industry, which saw 7.4 million visitors last year. Salehi-Amiri stressed the need for enhanced cultural exchanges and regional cohesion to strengthen cooperation within ECO, aiming for sustainable development and shared prosperity among its member states, which span a significant part of Eurasia.
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The Touring and Automobile Club of the Islamic Republic of Iran (TACI) is committed to enhancing Iranian tourism and promoting its cultural heritage. TACI plans to participate in at least five international exhibitions this year to counter Iranophobia and attract global tourists to explore Iran’s ancient landmarks. CEO Mohammad-Hossein Soufi emphasized the importance of showcasing Iran’s history and culture at these events. TACI also manages various tourism-related responsibilities, including issuing international driving licenses and facilitating vehicle assistance for travelers. Through these efforts, TACI aims to foster a better understanding of Iran and contribute to the growth of its tourism industry.
Iran’s tourism industry generated approximately $7.4 billion from over 7 million international visitors in the last calendar year, ending in March 2025. Minister Seyyed Reza Salehi-Amiri noted that foreign tourists typically spend between $1,000 and $3,000, with health tourism yielding even higher revenues. The majority of tourists come from neighboring countries, drawn by Iran’s rich cultural heritage and 28 UNESCO World Heritage sites. The government aims to enhance tourism infrastructure, including transportation and accommodations, to attract more visitors. With its diverse attractions, Iran is poised for significant growth in tourism, supporting its economic development.
Tehran will host the Fifth International Conference on Nowruz Diplomacy and the Nowruz Trophy on March 8 at the Niavaran Cultural-Historical Center. Organized by the Nowruz Trophy Cultural Institute, the event celebrates Nowruz, an ancient festivity recognized by UNESCO that symbolizes renewal and unity across various cultures. The conference will feature panel discussions, music performances, and a theater production, culminating in the prestigious Nowruz Trophy presentation. Open to the public, the event aims to promote peace and cultural heritage associated with Nowruz, celebrated along the Silk Roads. Iran’s tourism minister emphasized its significance in fostering regional stability and cultural identity.