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During the Nowruz 1404 holidays, Kermanshah province in western Iran attracted over 2.5 million visitors, marking a 16.1% increase in tourism compared to the previous year. The tourism chief reported that around 242,000 visitors explored historical sites, while more than 308,000 tourists utilized various accommodations, leading to an 85.6% occupancy rate. The region’s rich cultural and natural attractions, including the UNESCO-listed Bisotun and stunning landscapes like the Quri Qal’eh water cave, continue to draw travelers. With positive trends, local officials are optimistic about Kermanshah’s tourism growth, making it a key destination in Iran’s tourism landscape.
Gohar Park, the largest tourism and entertainment complex in West Asia, has opened in Sirjan, Kerman province, Iran. Inaugurated by President Masoud Pezeshkian, the 380,000 square meter park features a massive artificial lake, a 92,000 square meter water park, an indoor amusement park, luxury accommodations, sports facilities, and a zoo. Developed with a 3 trillion toman investment, Gohar Park aims to boost the local economy and tourism sector by attracting global visitors. Kerman province, rich in cultural heritage, offers historical sites and vibrant markets, making Gohar Park a key destination for travelers seeking diverse experiences.
Bushehr province, with its 900-kilometer Persian Gulf coastline, is emerging as a top marine tourism destination in Iran, attracting over 308,000 tourists during the Nowruz holidays. The region’s appeal lies in its beautiful beaches, historical ports, and diverse marine life. Key marine activities included pleasure boating and jet skiing. To capitalize on tourism potential, investment in infrastructure such as hotels and marine terminals is essential. The annual Koocheh Music Festival enhances cultural tourism, while initiatives to develop marinas and utilize digital platforms can improve visitor experiences. Emphasizing authentic local experiences will further attract both domestic and international tourists.
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The 37th National Handicrafts Exhibition in Tehran, held from November 13-16, 2024, achieved remarkable sales of one trillion rials (about $1.1 million) and attracted over 80,000 visitors, showcasing Iran’s rich cultural heritage. Deputy Minister Maryam Jalali-Dehkordi highlighted the event’s significance in transforming Iran’s artistic landscape, with over 1,000 artisans participating and multiple international contracts, including a $50 million Memorandum of Understanding. The exhibition not only served as a sales platform but also emphasized cultural diplomacy. With initiatives like discounted pavilion costs and free accommodation for artists, the upcoming 38th Exhibition aims to boost the art economy and enhance cultural exports.
The Head of West Azarbaijan Cultural Heritage, Morteza Safari, announced that 225,402 tourists visited the province’s museums from March to September 2025, reflecting a surge in cultural tourism. Key attractions included Takht-e Soleyman, Chaldoran Church, and Baqcheh Jooq Palace Museum. Safari confirmed that all museums are open to visitors and provided an update on the Urmia Museum of Archaeology, which is undergoing development requiring 250 billion rials for completion. With two development phases completed, the project aims to enhance the cultural landscape and attract more tourists, positively impacting the local economy and promoting Iran’s historical sites.