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Iran’s tourism strategy is shifting to attract visitors from neighboring countries, particularly those celebrating Nowruz. Minister Seyyed Reza Salehi-Amiri outlined goals to draw tourists from 13 nations, including Tajikistan and Turkey, and enhance ties with Persian Gulf states. He emphasized the importance of instilling hope among Iranians post-conflict and highlighted Central Asia and the Caucasus as key regions. The minister proposed increasing Chinese tourist numbers and improving relations with Russia. He announced initiatives to connect with the Iranian diaspora and develop specialized working groups to bolster tourism, focusing on security, infrastructure, and positive visitor experiences.
Varkaneh, a picturesque village near Hamedan, Iran, is renowned for its Renaissance-style architecture and rich history spanning over 400 years. Nestled at the foothills of Alvand Mountain, it features captivating stone structures, lush gardens, and a mild climate that attracts numerous tourists. The village’s name reflects its water sources and mining heritage. Key attractions include the old village texture, a mosque, and Mehri Khanum Castle. With a growing reputation bolstered by media exposure, Varkaneh aims for international tourism recognition by 2026. This recognition could position it as a premier rural tourism destination, benefiting the local economy while showcasing its unique cultural heritage.
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Summer is an ideal time to explore Iran’s hidden gems, showcasing the country’s diverse landscapes and rich history. Key destinations include Karaftoo Cave in Kordestan, known for its ancient carvings and limestone columns; Subatan Country in Gilan, famous for its lush plains and local products; Sar-e Aqa Seyyed Village in Chaharmahal-Bakhtiari, with its unique stacked houses and vibrant local culture; Ab Sefid Waterfall in Lorestan, perfect for photography and hiking; and Filband in Mazandaran, offering breathtaking views above the clouds. Each location provides unique experiences, local delicacies, and opportunities for adventure amidst stunning natural beauty.
Maryam Jalali Dehkordi, Iran’s deputy minister for handicrafts, emphasized the Anzali Free Zone’s potential during the 7th Export Potential Exhibition in Tehran. The initiative aims to establish Anzali as a key handicrafts export hub for Caspian Sea states, enhancing cultural exchange and trade. Plans include creating a specialized customs administration, standardizing products, and preserving indigenous handicraft identities. A new Handicrafts Export Promotion Company will attract investors, and an upcoming handicrafts campus will focus on basket weaving, involving 1,800 artisans. Additionally, Antonov 26 cargo flights will facilitate exports to Russian markets, further supporting the region’s economic development.
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