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Iran will participate in the Guangzhou International Travel Fair (CITIE 2025) from September 12 to 14, aiming to showcase its tourism potential and attract Chinese tourists. Moslem Shojaei from Iran’s Ministry of Cultural Heritage highlights that such international fairs are crucial for marketing and networking. Iran’s pavilion will feature meetings with tour operators, workshops, traditional handicrafts, and promotional films in Chinese. The fair serves as a strategic opportunity for Iran to enhance its visibility in the global tourism market and strengthen ties with China, especially after waiving visa requirements for Chinese visitors in 2019.
On Monday, the Niavaran Historical-Cultural Complex hosted “From Spring to Persian Garden,” featuring cultural heritage expert Seyyed Mohammad Beheshti. He discussed the Persian garden’s significance, noting it as the oldest garden type globally, characterized by geometric designs with central pavilions and flowing water. Beheshti contrasted Persian gardens with European linear layouts and East Asian miniaturization, highlighting their unique relationship with nature. He showcased the Eram Garden in Shiraz, a UNESCO World Heritage Site, known for its majestic cypress trees and vibrant spring blooms. The event celebrated Persian gardens as vital cultural symbols, emphasizing their beauty and historical importance in Iran.
An exhibition of ancient relics from Siraf, an important historic port city, has opened at the Persian Gulf Region Museum in Bushehr, coinciding with the Ten-Day Dawn celebrations of the 1979 Islamic Revolution. Organized with the National Museum of Iran, it features artifacts unearthed during excavations by British archaeologist David Whitehouse over 50 years ago, marking their first public display in Iran in 52 years. The exhibition highlights Siraf’s significance in maritime trade and cultural exchanges from 800 CE to 1050 CE, showcasing pottery, coins, and maritime tools that reflect its rich historical narrative and architectural heritage.
Rey, a historic city in Tehran province, attracted over 4,000 Nowruz tourists from March 15 to April 4, showcasing its rich cultural heritage. Highlights included the Rashkan fortress, which opened to the public for the first time, and various cultural events such as naqqali storytelling. Visitor numbers included 4,280 at Cheshmeh Ali and 3,350 at Rashkan. Director Qadir Afrovand emphasized the role of experienced tour guides and urged local authorities to improve infrastructure. Enhancements in historical sites, including Cheshmeh Ali and Tapeh Mil, aim to accommodate increasing visitors. Rey’s proximity to Tehran makes it an appealing destination for cultural exploration.
An exhibition celebrating the artistic talents of Iranian women began in Geneva on Monday, coinciding with the 58th session of the UN Human Rights Council. Organized by the Institute for the Protection of Women’s Rights and various partners, the exhibition runs until March 24. It aims to elevate the voices of Iranian female artists, showcasing their contributions to art and culture while fostering international dialogue. The event features diverse artworks that reflect contemporary issues and cultural heritage, emphasizing women’s empowerment and representation in the arts. The initiative encourages understanding and appreciation of Iranian culture while inspiring future generations of women artists.