Maternal health literacy is vital for improving family and societal health, focusing on preventive behaviors, nutrition, and mental well-being. The theme for the third day of National Health Week, observed from April 21 to 27, emphasizes “Maternal health literacy, youth population, empowered generation.” High health literacy among mothers enables better prenatal care, nutrition, and effective healthcare utilization, significantly impacting their health and their children’s. Global health initiatives aim to reduce preventable maternal and newborn deaths, with alarming statistics showing 300,000 maternal deaths annually and millions of newborn losses. The campaign advocates for awareness, investment, and collective action to enhance maternal and newborn health.