Unveiling ‘Majestic Iran’: A New Era in Tourism at CITIE 2025

Iran is set to make a significant impact at the upcoming 17th China (Guangdong) International Tourism Industry Expo (CITIE 2025). The event aims to showcase Iran’s vibrant tourism vision under the brand name “Majestic Iran,” while also targeting the flourishing Chinese tourist market.

According to a report by ILNA, the Public Relations Department of the Touring & Automobile Club of the Islamic Republic of Iran (TACI) has announced that this will mark Iran’s official debut at the expo, which will take place in Guangzhou from September 11 to 13. TACI, acting as the representative of the Ministry of Cultural Heritage, Tourism and Handicrafts, has worked tirelessly to organize the Iranian pavilion at this prestigious international tourism event.

At CITIE 2025, a total of **eight Iranian travel and air service companies** will participate, along with a handicraft production company. Together, they will represent the rich tapestry of Iran’s tourism industry.

This international event is viewed as a prime opportunity for business-to-business (B2B) meetings, allowing Iranian companies to present exclusive travel packages and attract potential tourists from China. The Iranian pavilion will feature several key programs, including:

• Showcasing a variety of Iranian tourism services and packages.
• Establishing connections with Chinese tourism professionals.
• Promoting a new, safe, and diverse image of Iran as a travel destination.
• Executing advertising campaigns post-exhibition to sustain interest in Iranian tourism.

Iran’s participation in CITIE 2025 is poised to be a significant step toward enhancing its presence in international tourism markets, particularly in East Asia. This exhibition is among the largest and most prestigious tourism events in China, featuring participation from over **50 countries and regions** across a 30,000 square meter space. It attracts more than **20,000 tourism professionals, travel agencies, and tour operators** each year, making it a hub for tourism networking.

Guangdong province, known for its wealth and cultural significance, hosts over **16 million inbound and outbound tourists** annually, presenting a vital market for the growth of Iranian tourism. The province’s influential media landscape and promotional capabilities further underscore the importance of Iran’s presence at this expo.

By participating in CITIE 2025, Iran aims to reshape its image as a safe, culturally rich, and diverse destination in the eyes of Chinese tourists. This strategic move is expected to facilitate stronger ties between Iranian tourism and the booming Chinese market, thereby encouraging more travelers to explore the beauty and heritage of Iran.

In summary, Iran’s participation in the 17th China (Guangdong) International Tourism Industry Expo is a groundbreaking initiative aimed at expanding its tourism footprint in the lucrative Chinese market. With a focus on showcasing the country’s rich heritage and diverse attractions, Iran is poised to captivate potential visitors and foster lasting partnerships within the global tourism industry.