TikTok Users Turn to RedNote as Ban Looms: The Rising Star of Chinese Social Media

As rumors of a potential TikTok ban intensify in the United States, many users are finding refuge in RedNote, a rapidly rising Chinese app that has captured the attention of social media enthusiasts. Dubbed “TikTok refugees,” these users are flocking to RedNote, which has quickly ascended to the top of the Apple US App Store.

With the possibility of a TikTok ban looming, many users are making the switch to RedNote, known as Xiaohongshu in China. This app combines elements of TikTok and Instagram and offers a diverse range of lifestyle content, including dating advice and fashion tips. With approximately 300 million monthly users, RedNote primarily attracts young urban women in Mandarin-speaking regions.

The urgency of the situation heightens as the US Supreme Court prepares to rule on a law that could require TikTok to sell its American operations by January 19 or face a ban. TikTok has vehemently rejected the notion of divesting its US business, asserting that such a ban would violate the free speech rights of its 170 million users in the country.

As users migrate to RedNote, the app has seen an overwhelming response, with over 63,000 posts tagged under “TikTok refugee.” Users are sharing tips on how to navigate the app and even basic Chinese phrases to help them integrate into this new platform. One new user humorously remarked, “To our Chinese hosts, thanks for having us – sorry in advance for the chaos.”

However, it’s important to note that RedNote is not without its controversies. Similar to TikTok, the app has been accused of censorship, particularly regarding any criticism of the Chinese government. In Taiwan, public officials are prohibited from using the app due to security concerns associated with Chinese software.

As US users increasingly flock to RedNote, some Chinese users have jokingly referred to themselves as “Chinese spies,” highlighting the ongoing fears surrounding TikTok’s potential use for espionage. Despite these concerns, many users view their transition to RedNote as a form of defiance against government restrictions.

For instance, Sarah Fotheringham, a school canteen worker in Utah, expressed her thoughts on joining RedNote, stating, “I’m just a simple person living a simple life. I don’t have anything that China doesn’t, and if they want my data that bad, they can have it.” This reflects a growing sentiment among some users who prioritize their freedom of expression over privacy concerns.

Marcus Robinson, a fashion designer from Virginia, joined RedNote to promote his clothing brand. Although he felt slightly uneasy about the app’s terms being in Mandarin, he decided to take the plunge. “I wasn’t able to actually read them, so that was a little concerning,” he admitted, “but I took my chance.”

The imminent TikTok ban could prevent app stores from offering the platform, leading to its gradual decline. Nevertheless, many users are already exploring alternatives like RedNote, eager to find new ways to connect and share their lives.

Sydney Crawley, a tech worker in Tennessee, experienced remarkable growth on RedNote, gaining over 6,000 followers in just 24 hours. She is enthusiastic about continuing to build her presence on the platform: “I will continue to try to build a following and see what new connections, friendships, or opportunities it brings me,” she said.

For users like Fotheringham, RedNote provides a unique window into Chinese culture and daily life. “I am now able to see things I never would have seen,” she shared. “It has been so much fun.” Robinson echoed her sentiments, praising the warm community he encountered on the app. “I love RedNote so far… I just need to learn how to speak Mandarin!”

• RedNote’s Popularity: The app has quickly risen to be the most downloaded on Apple’s US App Store, primarily attracting users concerned about TikTok’s future.
• User Experience: Many users are actively sharing their experiences as they navigate the platform, with a significant amount of content tagged as “TikTok refugee.”
• Concerns Over Censorship: Similar to TikTok, RedNote has faced allegations of censorship, particularly regarding discussions on the Chinese government.
• Community Reception: New users have found a warm welcome on RedNote, experiencing a sense of community and connection.

As the digital landscape continues to evolve, the migration of users from TikTok to RedNote highlights a significant shift in social media dynamics. While challenges remain, many users are eager to embrace new opportunities on this Chinese platform and explore the cultural insights it offers.