Iran’s Tourism Ministry Launches Bold Initiative to Boost Global Engagement and Expand International Reach
Iran is making significant strides in enhancing tourism and travel opportunities for both Iranian expatriates and international visitors. The Ministry of Cultural Heritage, Tourism, and Handicrafts, led by Deputy Minister Anoushirvan Mohseni-Bandpey, is at the forefront of these initiatives, working closely with various stakeholders to promote Iran as a prime travel destination.
As part of the ongoing efforts, Minister Seyyed Reza Salehi-Amiri is currently engaged in discussions with the Ministry of Foreign Affairs to set up tourism advisory offices in selected countries. This strategic move aims to facilitate travel and provide essential information to potential visitors.
According to Mohseni-Bandpey, approximately eight to nine million Iranians currently live abroad. To attract these individuals back to Iran for tourism or long-term stays, a carefully crafted strategy is essential. He pointed out the challenges posed by negative portrayals of Iran by the U.S. and its allies, which have impacted public perception.
“The ministry has outlined multiple strategies to boost tourism,” Mohseni-Bandpey stated. “Among them is the establishment of tourism advisory offices in key countries to counteract misinformation and promote Iran’s rich cultural and natural attractions. The goal is to engage both Iranian expatriates and international tourists in efforts to challenge misconceptions about Iran and highlight its diverse tourism offerings.”
One of the primary focuses of this initiative is tourism diplomacy. Mohseni-Bandpey emphasized that active participation in international tourism exhibitions is a priority. Furthermore, the ministry plans to submit specialized tourism proposals to the High Council of Iranian Affairs Abroad. He explained, “One key initiative is encouraging tour operators to design travel packages dedicated to first- to fourth-generation Iranian expatriates, allowing them to reconnect with their heritage through short-term leisure visits.”
Additionally, a significant aspect of Iran’s tourism policy under the 14th government is to strengthen relationships with nations that share cultural and historical ties. This includes countries within the Nowruz Civilization Sphere, the Persian Gulf region, and populous nations like China and India. The ministry aims to create favorable conditions for hosting both foreign visitors and Iranian expatriates.
In recent years, there has been a notable increase in tourist arrivals to Iran. Mohseni-Bandpey highlighted that in the year 1402 (March 2023), Iran saw a significant rise in international visitors compared to the previous year. By the first 10 months of 1403, the country had welcomed 6.3 million tourists, matching the total for the entire previous year. With continued efforts from tour operators, travel agencies, hotel associations, and other stakeholders in the tourism industry, further increases in arrivals are anticipated.
Iran is home to a wide array of tourism attractions, including:
- Religious sites
- Health tourism facilities
- Natural landscapes
- Ecotourism opportunities
- Historical and cultural heritage sites
Mohseni-Bandpey expressed optimism about the future of Iran’s tourism sector, stating that by expanding this industry, Iran can drive economic, social, cultural, and political development. He highlighted the long-term goal of attracting 15 million annual tourists, as outlined in the country’s national development plan.
In conclusion, Iran’s commitment to improving its tourism industry is evident through the proactive measures being taken by the Ministry of Cultural Heritage, Tourism, and Handicrafts. The establishment of tourism advisory offices, the focus on tourism diplomacy, and the promotion of Iran’s rich cultural heritage are all part of a comprehensive strategy to attract more visitors and enhance the overall travel experience.
