Iran Unveils Groundbreaking AI-Driven Global Tourism Network at UN Assembly
During the recent 26th General Assembly of the UN Tourism in Riyadh, Saudi Arabia, Iran’s Minister of Cultural Heritage, Tourism, and Handicrafts, Reza Salehi-Amiri, proposed the creation of a global tourism innovation network driven by artificial intelligence. This initiative aims to facilitate the exchange of vital data, experiences, and knowledge among member states, all in the pursuit of sustainable tourism development.
In his address, Salehi-Amiri expressed gratitude to the Saudi government for hosting the significant event and acknowledged the collaborative efforts of regional countries in enhancing tourism cooperation. He also took a moment to extend his thanks to the outgoing UN Tourism Secretary-General, Zurab Pololikashvili, for his dedicated service over the past eight years. Additionally, he congratulated Shaikha Nasser Al Nowais on her election as the new head of the organization, describing this change as a momentous development for the region. Salehi-Amiri emphasized that Iran supports her leadership and is ready to engage in constructive collaboration aimed at advancing global tourism.
Highlighting Iran’s rich historical and cultural heritage, Salehi-Amiri referenced the Cyrus Cylinder, which was showcased at the recent Samarkand summit. He described it as an enduring symbol of humanity and mutual respect, advocating it as a guiding principle for the formulation of a global code of ethics for tourism.
The minister underscored the importance of technology in tourism, emphasizing a human-centered approach. He noted that Iran has made significant strides in incorporating artificial intelligence within the tourism sector. “We regard AI as a partner of human wisdom and creativity, not a replacement,” he stated. He highlighted the presence of numerous knowledge-based firms and hundreds of startups engaged in various aspects such as:
- Smart reservations
- Travel design
- Tourist behavior analysis
- Content creation
Salehi-Amiri articulated that Iran’s proposal is designed to ensure that artificial intelligence serves humanity rather than directing it. “We believe the spirit of tourism is human,” he added, reinforcing the notion that technology should enhance human experiences rather than overshadow them.
According to data published by Iran’s tourism ministry, the Islamic Republic generated approximately $7.4 billion from foreign tourism in the past Persian calendar year, which concluded in March 2025. The country welcomed over 7 million international visitors during this timeframe. As reported by Iran’s Law Enforcement Command (FARAJA), precisely 7.399 million foreign visitors entered the nation last year, contributing significantly to the revenue through their spending.
The demographic of foreign tourists primarily consists of visitors from neighboring countries, with Iraq being the largest source of tourism for Iran. The Islamic Republic is poised to capitalize on its rich array of tourist attractions, which include:
- Bazaars
- Museums
- Mosques
- Bridges
- Bathhouses
- Madrasas
- Mausoleums
- Churches
- Towers
- Mansions
Of these attractions, 29 are recognized as UNESCO World Heritage sites, reflecting their global cultural significance and potential to attract even more tourists.
In conclusion, the establishment of a global tourism innovation network based on artificial intelligence represents a forward-thinking approach to sustainable tourism development. By fostering collaboration and leveraging technology, Iran aims to enhance its tourism sector while ensuring that the human element remains at the forefront of the experience. As the country continues to welcome millions of visitors, its rich cultural heritage and diverse attractions stand ready to captivate the world.
