How the Recent Conflict Redefined Hasbara: A Shift in Narrative and Strategy

As the first phase of a peace plan for Gaza is implemented in Sharm el-Sheikh, Egypt, it is crucial to explore the implications of the ongoing Gaza war. This conflict has resulted in one of the most severe humanitarian crises in recent history, fundamentally altering global perceptions and increasing animosity toward Israel.

This shift in public opinion has not stemmed from traditional diplomatic channels but rather emerged through the power of social media and digital activism. The once-effective Israeli propaganda strategy, known as “Hasbara,” has faltered in the face of unfiltered images showcasing the devastation in Gaza.

The scale of this humanitarian disaster is alarming, with over 67,000 lives lost and 169,000 individuals injured. The relentless bombardment has targeted hospitals, schools, and refugee camps, while essential resources such as water, electricity, and food have been systematically cut off. This alarming situation prompted South Africa to file a complaint against Israel at the International Court of Justice, alleging genocide.

Recent shifts in global public opinion highlight a growing discontent with Israel’s actions. According to a Pew Research Center poll conducted in 2025, unfavorable views of Israel have surged in 20 out of 24 countries surveyed. Key findings include:

• 93% of respondents in Turkey hold an unfavorable view of Israel.
• 80% of Indonesians share the same sentiment.
• 78% of people in the Netherlands view Israel negatively.
• 75% of respondents in both Spain and Sweden express disapproval.

Even in the United States, a long-standing ally of Israel, disapproval has risen from 42% in 2022 to 53% in 2025. This discontent is particularly pronounced among Democrats, with 69% expressing unfavorable views, and among younger individuals under 30, where the figure climbs to 71%.

Younger generations, particularly in Western countries, are increasingly bypassing traditional media filters. They are exposed to raw footage of the conflict, leading to a perception of Israel not as a victim but as an entity engaged in occupation, racial discrimination, and apartheid.

Israeli media outlets have acknowledged this growing isolation. For instance, Yedioth Ahronoth reported that two years into the Gaza war, Israel faces an intensifying wave of hatred, exacerbated by the ongoing “Swords of Iron” campaign. The dispatch of aid flotillas to Palestine, such as Sumud, along with a burgeoning recognition of Palestine among some of Israel’s Western allies, further underscores this trend of hostility toward the Israeli government.

At this juncture, with active fighting having paused, Israel finds itself facing historic isolation in the realms of public opinion, diplomacy, and global politics. This isolation is markedly different from previous instances, as it is grounded in a clear and undeniable reality.

Even Donald Trump, the former President of the United States and a significant supporter of Netanyahu during the Gaza conflict, has recognized this shifting landscape. He has expressed a commitment to assist the Israeli government in navigating this new reality.

In conclusion, the Gaza conflict has not only led to a catastrophic humanitarian crisis but has also catalyzed a seismic shift in global public opinion against Israel. The implications of this shift are profound and may reshape international relations for years to come. As the world watches, the consequences of this devastating war will continue to unfold, impacting perceptions and actions on both sides.

Source: Sedaye Iran, the online newspaper of the office of the Leader of the Islamic Revolution, Ayatollah Khamenei — October 10.