Discover the Hidden Gems of South Khorasan: Tour Guides Explore Must-See Attractions!
In a recent initiative to boost tourism in South Khorasan province, a group of tour guides participated in a special FAM tour designed to explore and promote the region’s diverse tourism potential. This engaging familiarization tour took place in the picturesque villages of the Deyhuk district in Tabas city.
According to Mohammad Arab, the deputy head of the South Khorasan Cultural Heritage, Tourism, and Handicrafts Department, the program spanned two days and involved 15 official tour guides from the province. The guides embarked on an exploratory journey, visiting the tourist village of Nayband on the first day. They experienced the village’s remarkable attractions, including:
- Dig-e Rostam hot spring
- The historical texture and agricultural fields
- Beautiful palm groves
- The protected area
- Mokshur Castle
On the second day of the tour, the guides shifted their focus to the Esfandiar village, where they gained insights into:
- The local customs
- Handicrafts and souvenirs
- The historical texture
- Natural and agricultural potentials
Arab emphasized that the FAM tour concluded with a meeting where the guides discussed the challenges and requests they encountered, aiming to leverage their expertise to promote the province’s diverse tourism offerings. Esfandiar village, known for its ancient terraced houses, water mills, and vibrant handicrafts, has recently gained attention for hosting its first saffron festival, which received a warm reception from attendees.
This FAM tour was organized in collaboration with the Cultural Heritage Department and local stakeholders, creating an invaluable opportunity for the guides to become more acquainted with the region’s sustainable tourism potential. Arab elaborated on the concept of the FAM tour, also known as a familiarization trip, which allows tourists, especially those from targeted markets, to closely explore the region’s attractions, quality of services, and security measures.
He noted that conducting familiarization tours is among the most effective marketing strategies employed by leading tourism countries worldwide. Such trips are typically organized by tourism professionals, including:
- Travel agencies
- Airline companies
- Tour operators
- Tourism industry experts
- Photographers and bloggers
- Travel consultants and influencers
This approach not only helps promote the tourist attractions of the region but also engages a broader audience through various channels, ensuring that the unique offerings of South Khorasan province reach potential visitors.
The significance of such initiatives cannot be overstated, as they play a crucial role in enhancing the visibility of lesser-known destinations. By showcasing the captivating beauty and cultural richness of places like Deyhuk and Esfandiar, these tours foster greater appreciation and interest among both local and international tourists.
In conclusion, the recent FAM tour in South Khorasan serves as a testament to the province’s commitment to developing sustainable tourism. By empowering local guides and engaging with the community, the initiative aims to position the region as a desirable travel destination, ultimately contributing to the economic growth and cultural preservation of South Khorasan.