Discover the Flavors of Iran: Cultural Heritage Ministry Aims to Showcase Iranian Cuisine Globally
TEHRAN–The Ministry of Cultural Heritage, Tourism, and Handicrafts is advancing towards modern, experience-oriented tourism while highlighting the rich narrative of Iranian cuisine and the cultural significance of its dining practices. This initiative aims to share the stories behind Iranian food and the art of hospitality with the international community. During the recent Iranian Table Competition held in Urmia, West Azarbaijan province, Deputy Minister of Handicrafts, Maryam Jalali-Dehkordi, emphasized the vital role of culture in our lives.
According to Jalali-Dehkordi, “Culture is our most important asset, and culture is the food, drinks, clothing, etc. that is connected to the ancient Iranian literature that has been preserved by our mothers,” as reported by ISNA. She elaborated on the cultural legacy passed down through generations, noting that:
- “Our mothers were loyal to culture and the environment in addition to cooking.”
- “In fact, they told stories and passed on the rich Iranian culture to the new generation through cooking.”
Jalali-Dehkordi also introduced the slogan ‘Bread, Onion, and Good Temper’, which encapsulates the philosophy of transforming local ingredients into not just meals but also elements that contribute to environmental health and wellbeing. “Our forgotten taste is the cultural and intangible heritage of food that we have inherited from our mothers and Iranian women, and we must respect it,” she asserted.
She further explained how Iranians are united, much like the intricate knots of a carpet, forming a cohesive cultural design. “We have promoted wisdom, culture, and health. How wonderful it is that this culture is introduced to the world through the Iranian table,” she added. The dinner table is portrayed as a central hub for Iranian families, symbolizing solidarity, health, love, and prosperity.
In addition to Jalali-Dehkordi’s remarks, Morteza Safari, Director General of the West Azarbaijan Cultural Heritage, Tourism, and Handicrafts Department, emphasized the need to enhance tourism motivation throughout the province. He mentioned that the tourism infrastructure in West Azerbaijan is undergoing significant improvements to attract visitors. Some key initiatives include:
- Hosting over 11 festivals this year, including the Qushchi Almond Festival and the Urmia Grape Festival.
- Implementing 55 investment projects in the private sector, which includes the construction of 11 new hotels.
- Launching the first specialized tourism website for the province to promote local attractions.
Safari noted that the fourth edition of the Urmia International Festival and Exhibition of Traditional and Local Foods showcased 100 booths, marking a remarkable 60 percent increase compared to the previous year. He expressed optimism for the future of this event, stating, “With proper planning, we are trying to continue this event in the coming years by strengthening its positive aspects and addressing its weaknesses.”
He concluded with a reminder of the importance of such events as cultural and tourism brands for cities and provinces, playing an essential role in the development of tourism. These festivals not only celebrate local traditions but also create a vibrant atmosphere that attracts both domestic and international tourists.
In summary, the ongoing efforts by the Ministry of Cultural Heritage, Tourism, and Handicrafts to promote Iranian cuisine and culture through experience-oriented tourism are paving the way for a brighter future in the tourism sector. By honoring the culinary heritage passed down through generations and enhancing the tourism infrastructure, Iran is poised to share its rich cultural tapestry with the world.
