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Experience the Flavor of Tradition: Masghati Festival Makes a Grand Comeback in Lar!
The ancient city of Lar, Iran, is set to host its fourth Masghati festival from April 8, celebrating its culinary heritage and aiming to elevate Masghati as a national and global souvenir. The three-day event will feature an exhibition zone showcasing local producers, live demonstrations of Masghati preparation, and performances from musical groups across the region. Attendees can also participate in interactive workshops and cultural tours of Larestan’s historical sites. Highlighting the rich flavors and traditions of the area, the festival seeks to promote local tourism and craftsmanship, fostering appreciation for Lar’s culinary arts and hospitality.

Isfahan Aims to Boost Tourism Collaboration with African Nations
The Director General of Cultural Heritage, Tourism, and Handicrafts of Isfahan, Amir Karamzadeh, announced plans to enhance tourism cooperation between Isfahan and African nations during a meeting with diplomats from Ivory Coast, Niger, and Guinea at the 2025 Kish Expo. He emphasized Isfahan’s rich history and cultural significance, highlighting long-standing ties through trade routes. Karamzadeh invited ambassadors to visit Isfahan to explore its attractions, aiming to foster greater cultural and tourism exchanges. As Isfahan strengthens international ties, this initiative promises to boost local economies and enhance cultural collaboration between Iran and Africa, ensuring mutual benefits.

Iran and Pakistan Call for Surge in Direct Flight Connections
In a bid to strengthen tourism ties, Iranian and Pakistani officials advocated for increased direct flights and emphasized Iran’s potential in health tourism during the 6th Ministerial Meeting on Tourism of the Economic Cooperation Organization (ECO) in Erzurum. They discussed facilitating pilgrimage tours, improving visa processes, and enhancing cross-border facilities. The meeting, attended by tourism leaders from nine ECO member states, acknowledged Lahore as the ECO Tourism Capital for 2027. The session concluded with the launch of the ECO Tourism Investment Guide and the adoption of the “Erzurum Declaration,” outlining commitments for regional tourism cooperation and sustainable development.

Global Tour Operators from 50 Countries Set to Explore the Wonders of Iran
Iran’s tourism sector is poised for growth as the Association of Iranian Travel Agencies hosts a major event from August 23 to September 1, inviting over 150 international tour operators to enhance the nation’s image and boost its economy. Director Hormatollah Rafiei emphasized the importance of information exchange to attract tourists. The event will feature negotiations, cultural visits, and networking opportunities. A recent familiarization tour in Isfahan drew 100 operators, showcasing the city’s heritage and contradicting negative perceptions. These initiatives aim to foster lasting connections, explore partnerships, and promote Iran as a desirable travel destination, promising economic benefits and improved global perceptions.

Unveiling Ancient Mysteries: New Book Revives Iranian Plateau Skeletons with Captivating Storytelling and Science
“101 Narrations from Skeletons of Ancient Sites of Iranian Plateau,” a new book by Mehrnoosh Zadehdabagh, delves into Iran’s ancient history, exploring the daily lives and customs of its inhabitants. This Persian-language publication, published by Nowsadeh Publications, spans 288 pages and covers periods from the Paleolithic era to the Qajar dynasty. It combines scientific research with engaging storytelling, highlighting architectural evolution, dietary practices, burial customs, and clothing styles. Enhanced with AI-generated imagery, the book aims to inspire cultural content across various media, making history accessible and exciting for younger audiences. A vital resource for history enthusiasts and educators, it invites readers to connect with Iran’s rich heritage.

Empowerment Through Art: Iranian Women Showcase Their Talent at Geneva Exhibit
An exhibition celebrating the artistic talents of Iranian women began in Geneva on Monday, coinciding with the 58th session of the UN Human Rights Council. Organized by the Institute for the Protection of Women’s Rights and various partners, the exhibition runs until March 24. It aims to elevate the voices of Iranian female artists, showcasing their contributions to art and culture while fostering international dialogue. The event features diverse artworks that reflect contemporary issues and cultural heritage, emphasizing women’s empowerment and representation in the arts. The initiative encourages understanding and appreciation of Iranian culture while inspiring future generations of women artists.