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Minister Celebrates Thriving Nowruz Travel Season: Domestic Tourism Soars!
Iran’s cultural heritage is flourishing, particularly during the Nowruz travel season, with the recent 1404 (2025) celebrations deemed highly successful. Minister Seyyed Reza Salehi-Amiri praised the Traveling Services Coordination Headquarters for ensuring smooth domestic travel, highlighting the event as a historical milestone. Over 36 million trips were recorded, showcasing Iran’s diverse attractions. The minister announced the opening of 1,000 cultural hubs to promote engagement with lesser-known destinations, such as Shahr-e Sukhteh and historical caravanserais. An archaeological discovery in Ilam province also emphasized Iran’s rich heritage. Nowruz, celebrated as a symbol of renewal, has been recognized by UNESCO and the UN.

Tehran Welcomes the 5th International Nowruz Diplomacy Conference: A Celebration of Culture and Cooperation
Tehran will host the Fifth International Conference on Nowruz Diplomacy and the Nowruz Trophy on March 8 at the Niavaran Cultural-Historical Center. Organized by the Nowruz Trophy Cultural Institute, the event celebrates Nowruz, an ancient festivity recognized by UNESCO that symbolizes renewal and unity across various cultures. The conference will feature panel discussions, music performances, and a theater production, culminating in the prestigious Nowruz Trophy presentation. Open to the public, the event aims to promote peace and cultural heritage associated with Nowruz, celebrated along the Silk Roads. Iran’s tourism minister emphasized its significance in fostering regional stability and cultural identity.

Iran’s Lorestan Unveils Claim to the World’s Oldest Animation: A Cultural Treasure from the Heart of Persia
Recent findings in Lorestan province, Iran, suggest it is home to the world’s oldest known animation, revealed by local tourism chief Ata Hassanpour at a cultural festival. The ancient rock engravings from the Humian region depict a deer in five stances, representing an early form of animation. Hassanpour argues these engravings predate other claims, such as pottery from Shahr-e Sukhteh. He emphasized the need for investment in tourism to enhance Lorestan’s global recognition. The province’s rich history, rooted in various ancient cultures, continues to attract interest, highlighting the importance of preserving and promoting its cultural heritage.

Iran Unveils Rial Debit Cards: A Game Changer for Tourists and Foreign Nationals!
The Central Bank of Iran has launched a new initiative to issue rial-denominated bank cards for foreign tourists and non-residents, aiming to enhance their financial transactions during their stay. Eligible applicants must be non-resident foreign nationals aged 18 or older and can obtain one renewable card via banks or exchange offices. The card’s value is based on foreign currency deposits at agreed exchange rates. It allows users to make purchases, fund transfers, and ATM withdrawals, addressing payment challenges due to international sanctions. This move seeks to boost tourism by providing easier access to Iran’s rich cultural heritage and attractions.

Isfahan’s Rich History: Seven Iconic Sites Newly Added to Iran’s Heritage List!
Isfahan Province’s historical significance has been bolstered by the addition of seven monuments to Iran’s National Heritage List, showcasing its rich cultural tapestry from the Sassanian to the Qajar periods. Notable sites include the 2,500-year-old Darmian Castle, the Qajar-era Karbasis’ House, and the Kazerooni Mosque. Isfahan, home to over 22,000 historical sites, including UNESCO-listed qanats, remains a key cultural and tourist destination, renowned for its stunning architecture, vibrant bazaars, and serene gardens. The province’s preservation efforts further enhance its appeal, inviting visitors to explore its rich history and charm, earning it the nickname “Nesf-e-Jahan” or “half the world.”

Discover Lar’s Unique Ecotourism Gem: $100,000 Miniature Rams Steal the Show!
In 1906, Russian zoologist Nikolai Nasonov identified the miniature ram, one of the smallest and rarest wild sheep species, weighing 25-40 kg. Found primarily in Larestan, Iran, these rams thrive in extreme heat and have a lifespan of 10-12 years. The Hormod Protected Area, established in 1973, spans 210 hectares and serves as a sanctuary for these rams. Hunting licenses are costly, often sought by foreign collectors. Despite limited tourism facilities, the area has significant ecotourism potential due to its rich biodiversity, including unique habitats and species, highlighting the need for conservation efforts to protect this remarkable animal.