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Iran’s Ministry of Cultural Heritage has launched an online training program focused on tourism marketing to attract Chinese visitors, supported by the UN World Tourism Organization. Spanning six hours over three days, the course aims to enhance knowledge among stakeholders from various sectors. Approximately 50 participants will learn marketing methods, promotional tools, innovative approaches, and insights into Chinese tourist preferences. Recognizing China as a key market due to its large outbound tourism, Iran is taking steps to strengthen ties, including calls for visa removals. This initiative reflects Iran’s commitment to boosting tourism and fostering cultural exchanges with China.
Iraq’s tourism sector has surged, with revenues rising 25% to $5.7 billion in 2024, up from $4.6 billion in 2023. This growth is fueled by increased religious and cultural tourism, positioning Iraq as a significant destination for travelers. The country now ranks seventh in tourism revenue among Arab nations, following the UAE, Saudi Arabia, and others. Millions of Shia pilgrims visit sacred cities, boosting the local economy. Enhanced security and cultural restoration projects, like those in Babylon, further attract visitors. With Baghdad designated as the 2025 Arab Tourism Capital, Iraq’s tourism industry is poised for continued growth.
On May 11, a meeting between Romanian Ambassador to Iran, Mirela Carmen Greco, and Yazd Chamber of Commerce officials aimed to enhance tourism cooperation and cultural ties between Iran and Romania. Discussions focused on promoting cultural exchange, identifying tourism opportunities in heritage, eco-, and religious tourism, and emphasizing the need for investment in tourism infrastructure. Plans for joint marketing campaigns and potential cultural festivals were proposed to attract visitors. Both parties highlighted tourism’s role in fostering economic growth, cultural understanding, and diplomatic relations. With shared objectives, Iran and Romania are set to embark on a collaborative tourism journey.
Archaeologists in Mazandaran province, Iran, are surveying the ancient site of Surt to establish protective boundaries and a buffer zone, with support from local cultural heritage authorities. Led by Saman Sourtiji, the team includes local archaeologists and village officials. Surt, known for its colorful travertine springs, has historical significance along a route connecting ancient settlements and has evidence of habitation from the Chalcolithic to the 16th century CE. Concerns about illegal excavations and development threaten the site, prompting calls for increased protection and potential UNESCO World Heritage nomination. The project aims to preserve this vital cultural and natural heritage.
During his visit to Tabriz, Iranian Foreign Minister Seyyed Abbas Araghchi explored the Tabriz Historic Bazaar Complex, a UNESCO World Heritage site known for its architectural beauty and vibrant cultural atmosphere. Highlighting its significance, Araghchi emphasized the need to preserve such heritage sites for future generations. The bazaar, one of Iran’s oldest marketplaces, plays a crucial role in the local economy and tourism, showcasing handcrafted textiles, traditional crafts, and local produce. Araghchi’s visit underscores ongoing efforts to protect Iran’s cultural heritage, which is vital for community identity and economic development as the nation navigates modernization.
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