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The World Crafts Council has awarded Seals of Excellence to three artisans from Fars province, Iran, highlighting their exceptional craftsmanship and cultural heritage. The recipients are Karim Azargasht (wooden constructions), Nazem Mohammadi-Kashkouli (kilim weaving), and Saharnaz Lafti (carved jewelry boxes). The awards, announced by provincial tourism chief Mohammad Sabet-Eqlidi, aim to promote Iranian craftsmanship globally. Winning artworks will be registered, contributing to the artisans’ recognition and cultural exchange. Iran has exported $224 million in handicrafts this year, reflecting global demand. Additionally, 16 cities and three villages in Iran have been recognized as “world cities of handicrafts,” boosting tourism and cultural heritage.
In September, I traveled to Yunnan, China, for the 2025 Media Cooperation Forum on Belt and Road, hosted by People’s Daily. Yunnan’s rich history and stunning landscapes provided a unique backdrop for the event. The forum featured visits to Dianchi Lake, the vibrant Flower Market, and Changan Automobile, showcasing innovation and tradition. My journey continued to Chongqing, where ancient and modern elements coexist. Along the way, I connected with journalists globally, discovering shared cultural ties through food and poetry. This trip emphasized the Belt and Road Initiative’s true essence: fostering human connections and cultural exchanges across nations.
Iran made a notable impact at the Eastern Mediterranean International Tourism and Travel Exhibition (EMITT) in Istanbul from February 5 to 7, showcasing its tourism potential and cultural heritage. The event featured traditional cultural performances organized by the Touring & Automobile Club of Iran, emphasizing the country’s diverse attractions. Iran’s pavilion highlighted cultural and natural sites, Persian cuisine, eco-tourism, and traditional handicrafts, aiming to promote sustainable tourism and strengthen global partnerships. Cultural advisor Hassan Didehban stressed the importance of such exhibitions for showcasing Iran’s heritage. EMITT, attended by 450 representatives from 110 countries, enhances Iran’s tourism profile and international collaborations.
Naghsh-e-Jahan Square in Isfahan, Iran, is a UNESCO World Heritage site renowned for its architectural brilliance from the Safavid period. Built during Shah Abbas’s reign, this expansive square features iconic attractions such as the Ali Qapu Palace, Imam Mosque, Sheikh Lotf Allah Mosque, and Qeisarieh Gate. Surrounding the square are 200 chambers showcasing Isfahan’s renowned handicrafts, enriching its cultural vibrancy. Recognized for its historical significance, Naghsh-e-Jahan Square is often compared favorably to other global squares, highlighting its architectural harmony. It serves as a lively hub for tourists and locals, offering shopping, dining, and cultural experiences while preserving Iran’s heritage.
The Qeshm Free Zone Organization in Iran is launching a project to preserve and enhance traditional water storages, known as Berkeh, on Qeshm Island. These structures symbolize local cultural heritage and historical significance. The initiative aims to transform them into “living museums” through engineering improvements, educational panels, visitor pathways, and training local guides. Over 50 water structures will be included, fostering community involvement in restoration efforts. The project emphasizes sustainable tourism and environmental education, aiming to attract visitors while ensuring the preservation of the island’s cultural identity and promoting community bonds for future generations.
The Head of West Azarbaijan Cultural Heritage, Morteza Safari, announced that 225,402 tourists visited the province’s museums from March to September 2025, reflecting a surge in cultural tourism. Key attractions included Takht-e Soleyman, Chaldoran Church, and Baqcheh Jooq Palace Museum. Safari confirmed that all museums are open to visitors and provided an update on the Urmia Museum of Archaeology, which is undergoing development requiring 250 billion rials for completion. With two development phases completed, the project aims to enhance the cultural landscape and attract more tourists, positively impacting the local economy and promoting Iran’s historical sites.