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Iran is considering importing specialized tourism vehicles from China to enhance its tourism sector and improve transport infrastructure. Mohammad Hossein Soufi, head of Iran’s Touring and Automobile Club, announced this initiative during a visit to the Guangzhou Export and Import Center. The collaboration aims to address infrastructure gaps and support Iran’s Seventh National Development Plan. Customized vehicles will feature amenities such as panoramic windows, reclining seats, and onboard restrooms to enhance the travel experience. This partnership reflects Iran’s commitment to promoting tourism as a vital economic driver, aiming to attract more visitors and provide a seamless travel experience.
The ‘Forest to Desert’ project in Shahroud county, Semnan province, aims to boost tourism through strategic planning and professional management. Governor Mohammad-Hassan Asafari highlighted attractions like the Reza Abad Desert, Chah Jam Route, Hyrcanian World Heritage Site, Mojen Waterfall, and Qale Bala Tourist Village, each enhancing local culture and handicrafts. Cultural festivals and restoration efforts for historical monuments are underway, with plans to inscribe Qale Bala on UNESCO’s World Heritage list. Additionally, religious tourism, particularly at the Imamzadeh Yahya shrine, is emphasized for its potential to attract millions of pilgrims along the Semnan-Mashhad route.
Iran’s cultural heritage is flourishing, particularly during the Nowruz travel season, with the recent 1404 (2025) celebrations deemed highly successful. Minister Seyyed Reza Salehi-Amiri praised the Traveling Services Coordination Headquarters for ensuring smooth domestic travel, highlighting the event as a historical milestone. Over 36 million trips were recorded, showcasing Iran’s diverse attractions. The minister announced the opening of 1,000 cultural hubs to promote engagement with lesser-known destinations, such as Shahr-e Sukhteh and historical caravanserais. An archaeological discovery in Ilam province also emphasized Iran’s rich heritage. Nowruz, celebrated as a symbol of renewal, has been recognized by UNESCO and the UN.
Kerman, Iran, will host a major eco-tourism festival on May 21, celebrating sustainable tourism with hundreds of eco-lodge managers, officials, and international representatives. The province, known for its eco-tourism potential, features 10 globally recognized heritage sites and over 800 national sites. Kerman Governor Mohammadali Talebi emphasized the festival’s importance for promoting the region’s tourism and cultural assets. With over 350 eco-lodges participating, the event will also coincide with Iran’s National Eco-Tourism Day. A specially designed train will transport participants, enhancing their travel experience while showcasing historical cities along the route, further promoting Iran’s rich heritage and eco-tourism commitment.
The Tehran Municipality has launched a series of Golab-Giri (rosewater distillation) festivals to celebrate Iranian cultural heritage and enhance tourism. Taking place in parks like the National Botanical Garden and Parvaz Park, the festivals feature traditional distillation demonstrations, cultural exhibitions, local markets, and live entertainment. Guided tours are available until June 21, allowing participants to engage more deeply with the customs surrounding rosewater production. The festivals aim to promote traditional practices, foster community bonding, and provide enriching experiences for both locals and visitors, making the Golab-Giri season a fragrant celebration of Iran’s rich cultural tapestry.