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Iran is enhancing its tourism sector by leveraging its rich cultural heritage, as noted by Minister Seyyed Reza Salehi-Amiri. He emphasized the role of Iranian ambassadors in attracting tourists from Central Asia, the Caucasus, Turkey, and other regions. New tourism incentives, approved under Iran’s Seventh National Development Plan, include mixed-use complexes and duty-free imports for hotels. Iran currently welcomes 1.2 million medical tourists annually, aiming to double this number. A recent conference in Mashhad focused on economic cooperation and showcasing northeastern provinces, highlighting Iran’s potential as a leading tourist destination, enriched by its UNESCO-listed sites and diverse attractions.
Mohammad-Jafar Kabiri, CEO of the Kish Free Zone Organization, recently visited Russia’s Republic of Dagestan to strengthen tourism ties between Kish Island and Dagestan. His discussions with local officials focused on attracting both Muslim and non-Muslim tourists, leveraging Dagestan’s predominantly Muslim demographic for cultural tourism. Plans for direct or indirect flights between Kish and Makhachkala are set for 2025, aiming to boost tourist traffic. Successful agreements were reached, with specific proposals for collaboration expected by spring’s end. This partnership is positioned to enhance regional tourism and create new travel opportunities for exploring Kish Island and Dagestan’s heritage.
Khorasan Razavi, a northeastern province in Iran, has become a major international tourism hub, generating $4.5 billion annually. Seyyed Javad Mousavi from Cultural Heritage and Tourism noted that around 50% of Iran’s international tourists, totaling 3.5 million, visit the province, with each contributing about $1,500 to the economy. Visitors primarily come from neighboring countries, including Pakistan and Afghanistan. The region is also focusing on medical tourism, generating $10 million last year. Efforts to enhance tourism include increased flights and visa facilitation for Tajikistan. Mashhad, home to the shrine of Imam Reza, remains a focal point for pilgrims and tourists.
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On April 18, the International Day for Monuments and Sites (IDMS) highlights the importance of appreciating and protecting cultural heritage globally. For Iran, rich in historical landmarks and often referred to as the cradle of civilization, this day is particularly significant. With 28 UNESCO World Heritage sites, including Persepolis and Naqsh-e Jahan Square, Iran showcases its architectural diversity. To promote heritage appreciation, entry to museums and historical sites is free on this day. Various events, such as guided tours and lectures, engage the public and raise awareness about preserving cultural heritage amid challenges like urban development and climate change.
Iran, with its rich cultural heritage, aims to share its diverse voice globally, especially on World Day for Cultural Diversity for Dialogue and Development, designated by UNESCO. Recognizing cultural diversity as a vital asset, Iran highlights its historical coexistence of various cultures and customs. Key cultural elements include Nowruz, Maqami music, Naqqali storytelling, carpet weaving, religious rituals, and local languages, showcasing the nation’s artistic and moral values. Emphasizing intercultural dialogue, Iran advocates for understanding and respect as essential for global peace and development. On this day, UNESCO encourages honoring cultural diversity, fostering a future of cooperation and appreciation for human experiences.