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The 18th Tehran International Tourism and Related Industries Exhibition has opened in Tehran, featuring a model of the historic “Gozar-e Yuzdaran,” or Cheetah Keepers’ Passage, which highlights Yazd’s rich cultural heritage. Iranian President Masoud Pezeshkian and Minister Seyyed Reza Salehi-Amiri inaugurated the event and toured the exhibits. The recreated passageway immerses visitors in Yazd’s traditional atmosphere and emphasizes its historical significance, including the endangered Asiatic cheetah. Yazd, known for its ancient architecture and harmonious coexistence of religions, continues to attract cultural tourism, showcasing its unique history and vibrant culture during such events.
During the 26th UN Tourism General Assembly in Riyadh, Iran’s Minister of Cultural Heritage, Reza Salehi-Amiri, and Uzbekistan’s Tourism Committee Chairman, Umid Shadiev, emphasized their countries’ deep civilizational and cultural ties. They discussed joint tourism initiatives, including forming a technical committee to enhance cooperation, expanding flight routes, and developing cultural heritage projects. Salehi-Amiri expressed Iran’s willingness to assist in restoring historical monuments in Uzbekistan and proposed joint exhibitions in both countries. Shadiev welcomed these proposals, highlighting the importance of direct flight connections and online visa applications to boost tourism. This collaboration aims to strengthen cultural exchanges and tourism opportunities.
Godin Tepe, an ancient settlement in Iran dating back to 5,000 BC, has significant potential as a cultural and tourism destination, according to archaeologist Morteza Geravand. Located in the Kangavar Valley, it served as a vital trading hub along key commercial routes. Despite its historical importance, the site has been largely neglected for nearly six decades, with no excavations since a Canadian team’s work in the 1960s. Geravand emphasizes the need for funding—estimated at around $11,000—to preserve and promote Godin Tepe, which could eventually achieve UNESCO World Heritage status, enhancing the local economy and cultural heritage recognition.
The third international medical tourism conference, held in Hamedan, Iran, underscored the country’s growing role in the medical tourism sector. Organized by the Economic Cooperation Organization (ECO), the event showcased Hamedan’s medical capabilities and regional cooperation opportunities. Deputy Governor-General Mojtaba Hosseini highlighted the province’s rich history, strong medical infrastructure, and strategic location. Key outcomes included the formation of a joint medical tourism committee, a regional digital platform, and initiatives to promote educational cooperation. Iran has become a prominent destination for health tourism, attracting patients from neighboring countries seeking quality care at competitive prices.
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The tourism event “Mazandaran, the Green Gateway of Iran” has launched, attracting international tourism professionals and influencers from countries like Russia, Kazakhstan, and Turkmenistan. Organized to showcase Mazandaran’s tourism potential, the event features a familiarization tour highlighting the province’s attractions, with a focus on enhancing “tourism diplomacy.” Deputy Governor Mohammad-Ebrahim Toulaei emphasized Mazandaran’s strategic location and cultural ties as key to regional collaboration. The six-day program includes visits to various sites and discussions on joint tourism routes. Notably, the ancient village of Kandelous has been recognized as one of the world’s top tourism villages for 2025, underscoring the region’s rich heritage and eco-friendly tourism potential.