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Iran’s handicrafts sector, rich in cultural heritage, plays a vital role in the economy, sustaining millions of livelihoods with over 150 unique crafts, including Persian carpets and enamelwork. Despite challenges from sanctions, it remains a significant source of employment, particularly for women, who comprise 70% of artisans. The industry emphasizes low capital requirements and local material sourcing, enhancing economic resilience. With growing export potential, particularly in Europe and North America, e-commerce offers a pathway for artisans to connect with global markets. By modernizing production and embracing digital technologies, Iran can harness this sector’s untapped economic potential while preserving its cultural identity.
The Head of West Azarbaijan Cultural Heritage, Morteza Safari, announced that 225,402 tourists visited the province’s museums from March to September 2025, reflecting a surge in cultural tourism. Key attractions included Takht-e Soleyman, Chaldoran Church, and Baqcheh Jooq Palace Museum. Safari confirmed that all museums are open to visitors and provided an update on the Urmia Museum of Archaeology, which is undergoing development requiring 250 billion rials for completion. With two development phases completed, the project aims to enhance the cultural landscape and attract more tourists, positively impacting the local economy and promoting Iran’s historical sites.
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The 18th National Festival of Ash and Traditional Foods recently commenced in Nair, Ardabil province, highlighting Iran’s rich culinary heritage. Attracting participants from 12 provinces and large crowds, the three-day event features 60 booths showcasing traditional dishes, especially ash, alongside regional handicrafts. Attended by notable figures, the festival aims to promote food tourism and boost the local economy. Activities include cultural performances, cooking competitions, and traditional games. Celebrating the diversity of Iranian cuisine, the festival fosters community and cultural exchange, positioning Ardabil as a key destination for food tourism and preserving culinary traditions for future generations.
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