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Hojatollah Ayoubi, a key figure in Iran’s cultural heritage sector, attended the “CHANDI 2025” summit in Bali, emphasizing culture and art as vital for peace and dialogue. The summit, organized by Indonesia’s Ministry of Culture, focused on cultural cooperation, featuring diverse artistic displays. Ayoubi engaged in discussions leading to agreements on cultural tourism with the UK and Jordan, and met with Venezuela’s deputy culture minister to enhance bilateral cultural collaboration. He stressed the need for cultural understanding to prevent conflict and called for reduced visa barriers to facilitate exchanges among cultural leaders, showcasing Iran’s commitment to cultural diplomacy.
Iran is considering importing specialized tourism vehicles from China to enhance its tourism sector and improve transport infrastructure. Mohammad Hossein Soufi, head of Iran’s Touring and Automobile Club, announced this initiative during a visit to the Guangzhou Export and Import Center. The collaboration aims to address infrastructure gaps and support Iran’s Seventh National Development Plan. Customized vehicles will feature amenities such as panoramic windows, reclining seats, and onboard restrooms to enhance the travel experience. This partnership reflects Iran’s commitment to promoting tourism as a vital economic driver, aiming to attract more visitors and provide a seamless travel experience.
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The Chehrabad salt mummy, discovered in Iran’s Zanjan province in 1993, offers crucial insights into the early Sassanian Empire (220-390 CE). Miners found remarkably preserved human remains and artifacts, including a bearded head, a foot in a leather boot, and personal items. Advanced techniques like radiocarbon dating and CT scans revealed the individual likely died in a mining accident due to severe cranial injuries. Notably, researchers suggest the remains may belong to multiple individuals. Currently exhibited at the National Museum of Iran, this discovery enriches our understanding of ancient Iranian culture and the lives of ordinary people from that era.
Omid Behrouzi, Managing Director of the Professional Association of Eco-Tourism Accommodations, highlighted the government’s vital role in enhancing eco-tourism in Fars Province. He emphasized the need for initiatives such as workshops, insurance support, and tax relief to revitalize the sector, especially after the recent Israeli conflict that impacted tourism. Behrouzi expressed optimism about Fars’s potential as a major eco-tourism destination, citing its diverse climate and cultural heritage. However, he raised concerns about internet restrictions affecting tourism marketing. He urged for better management and infrastructure to address challenges like rising costs and insufficient funding, ensuring sustainable tourism development.
Seyyed Reza Salehi-Amiri, Iran’s Minister of Cultural Heritage, emphasized the need to project a positive image of Iran to boost tourism during a recent gathering. He highlighted the importance of promoting a “safe Iran” and outlined a long-term vision for the tourism sector, aiming for sustainable development over the next 20 years. Key strategies include enhancing service quality, engaging the private sector, and targeting tourists from neighboring and culturally connected regions. Salehi-Amiri also stressed the valuable role of expatriates in promoting Iran’s culture and the necessity of improving employee conditions within the ministry to strengthen the tourism industry.