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The Iranian Ministry of Cultural Heritage, Tourism, and Handicrafts is focusing on modern, experience-oriented tourism that emphasizes the cultural significance of Iranian cuisine. Deputy Minister Maryam Jalali-Dehkordi highlighted the importance of cultural heritage in food and hospitality during the recent Iranian Table Competition. She introduced the slogan ‘Bread, Onion, and Good Temper’, promoting local ingredients and environmental health. The region of West Azerbaijan is enhancing its tourism infrastructure with new festivals, hotels, and a specialized tourism website. The Urmia International Festival showcased a 60% increase in participation, reflecting optimism for future cultural and tourism initiatives in Iran.
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Sizdah-Bedar, celebrated on the 13th day of Farvardin, marks the end of Nowruz festivities in Iran and is known as Nature Day. This vibrant tradition involves outdoor picnics, traditional games, music, and dance, fostering community and connection with nature. Families discard Sabzeh, symbolizing the shedding of past misfortunes, while emphasizing environmental conservation. Each region adds unique customs, enriching the celebration’s diversity. Sizdah-Bedar not only celebrates spring’s arrival but also reinforces family bonds and cultural heritage, making it a cherished occasion that inspires appreciation for nature and community among Iranians.
Iran celebrated its rich cultural heritage at the International Week and Nations Exhibition in Malaysia, receiving the top award among 45 nations. The three-day event, held at the University of Malaya, drew over 10,000 visitors, including students, officials, and ambassadors. Organized by Iranian professors and students, the pavilion showcased traditional art, handicrafts, and cuisine, emphasizing cultural exchange. Dr. Adela Assemi and Habib-Reza Arzani highlighted the importance of cultural diplomacy. The exhibition not only celebrated Iranian culture but also fostered international connections, reinforcing Iran’s commitment to promoting its heritage and strengthening ties within the ASEAN community and beyond.
The Vakil Mosque in Shiraz has recently undergone substantial restoration to preserve its 18th-century architectural beauty. The project, overseen by provincial cultural heritage officials, included refurbishing the courtyard, restoring carpets, updating flooring, and repairing intricate tilework. Located near a bustling bazaar, the mosque is a key part of Shiraz’s cultural heritage, showcasing remarkable features like a large prayer hall and stunning tilework. As a historical center of Persian culture, Shiraz attracts many tourists eager to explore its rich history and landmarks, including gardens and the tombs of famous poets. The restoration enhances the mosque’s appeal for future visitors.
On October 6, an Iraq roadshow in Basra attracted over 50 tourism and investment companies, showcasing the growing collaboration between Iran and Iraq in tourism and economic development. Local officials and private sector representatives discussed strategies to enhance tourism, maritime transport, and health tourism. Key speakers included Iran’s Consul General Ali Abedi and Basra officials. The initiative aims to facilitate travel between Basra and Iran, increase shipping lines, and promote health tourism through joint efforts. The ongoing roadshow, which runs until October 9 in Basra, Baghdad, and Karbala, seeks to attract five million Iraqi tourists and foster strong bilateral ties.