On May 21, Kerman hosted Iran’s first national celebration of ecolodges, gathering 600 ecolodge managers and tourism professionals to promote sustainable tourism. The event, themed “from the heart of the soil to the soul of Iran,” highlighted bomegardis—family-run ecolodges that embody local culture, hospitality, and heritage. With over 3,700 registered ecolodges, this movement revitalizes rural communities, preserves traditional crafts, and creates local jobs. The festival featured a train journey from Tehran to Kerman and an international food exhibition, emphasizing cultural exchange. This celebration marks a significant step toward global recognition and institutional support for Iranian ecolodging as a model for sustainable tourism.
Marivan’s tourism is gaining momentum, with local officials, including Governor Nejad Jahani, emphasizing the city’s untapped potential. At the “Worthy Host” conference, Jahani urged for enhanced promotion of Marivan’s attractions, stressing the need for sustainable infrastructure and community involvement. Key objectives included identifying tourism sector strengths, developing an economic model to attract visitors, and improving event hosting standards. The conference, themed “Marivan: Harmony of Nature and Commerce in Iran,” aimed to position the city for the Nowruz 1405 celebrations in March 2026. With its natural wonders like Lake Zarivar and rich cultural heritage, Marivan aims to become a premier tourist destination.
Iran will participate in the Guangzhou International Travel Fair (CITIE 2025) from September 12 to 14, aiming to showcase its tourism potential and attract Chinese tourists. Moslem Shojaei from Iran’s Ministry of Cultural Heritage highlights that such international fairs are crucial for marketing and networking. Iran’s pavilion will feature meetings with tour operators, workshops, traditional handicrafts, and promotional films in Chinese. The fair serves as a strategic opportunity for Iran to enhance its visibility in the global tourism market and strengthen ties with China, especially after waiving visa requirements for Chinese visitors in 2019.
BRICS TV will showcase over 50 hours of Iranian documentaries dubbed in Russian, starting in fall 2025, following a cooperation agreement with Iran’s Islamic Republic of Iran Broadcasting (IRIB). This initiative aims to promote Iran’s history, culture, and tourism, enhancing cultural dialogue between Iran and Russia. Notable documentaries include “Above Fars,” “Saffron,” and “Iranian Traveller,” which highlight various aspects of Iranian heritage. Ksenia Komissarova of BRICS TV emphasized the integration of these films into their content library, while cultural counselor Masoud Ahmadvand remarked on their role in strengthening relations. This collaboration signifies a commitment to cultural exchange and international understanding.
The 6th Sarein Winter Festival has commenced in Iran’s Ardabil province, attracting tourists to its winter attractions. Provincial tourism chief Hassan Mohammadi-Adib highlighted Ardabil’s unique winter tourism capabilities, featuring two ski resorts, Alvares and Oujor, and renowned hot mineral springs. The festival, returning after several years, aims to showcase the region’s potential and generate social excitement. With a rich program of cultural and artistic events, including local performances, the festival promises a vibrant atmosphere. Ardabil, recognized as the 2023 ECO Tourism Capital, offers stunning landscapes and a rich cultural heritage, making it a year-round destination for travelers.
This article will be expanded with more detailed information shortly. This article will be expanded with more detailed information shortly. This article will be expanded with more detailed information shortly.