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On Saturday, Minister of Cultural Heritage Seyyed Reza Salehi-Amiri visited Nodoushan in Yazd province, emphasizing the importance of preserving Iran’s cultural heritage. He explored the historic White Castle and the Nodoushan Jame’ Mosque, which features a notable 20-meter minaret from the Safavid period. The minister called for a specialized team to assess national registration files for the area. Nodoushan, with roots tracing back to the Ilkhanid era, is home to Dr. Mohammad-Ali Eslami Nodoushan, a revered literary figure whose contributions to Persian literature are internationally recognized. Efforts to maintain Nodoushan’s historical significance highlight its cultural legacy.
Iran’s tourism sector struggles under the weight of Iranophobia, driven by negative media portrayals. Despite relaxed visa restrictions for over 40 countries, these harmful narratives discourage potential visitors from experiencing Iran’s rich cultural heritage and landscapes. Moslem Shojaei, director-general for Marketing and Tourism Development, emphasized that the real issue lies in biased media coverage, not visa access. He advocates for accurate information dissemination and highlighted the importance of international events and influencer marketing to counteract negative perceptions. Iran plans to participate in various tourism exhibitions and conferences, aiming to enhance its global image and attract more tourists to its UNESCO-listed sites.
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Pasargadae, the final resting place of Cyrus the Great, symbolizes Iran’s rich cultural heritage. During a recent visit, Cultural Heritage Minister Reza Salehi-Amiri emphasized its vital role in Iranian identity and the necessity of preserving it. He highlighted the importance of managing the site while respecting citizens’ rights and fostering collaboration with local representatives. Salehi-Amiri aims to attract 9-10 million foreign tourists by 2025, building on a 48% growth in tourism this year. Fars province, historically central to the Achaemenid Empire, remains a significant cultural hub, celebrated for its poets, landmarks, and gardens, enhancing Iran’s tourism sector.
The second edition of the International Specialized Exhibition of Gemstones, Machinery & Related Equipment is currently underway at Tehran International Permanent Fairgrounds, running from August 28 to 31. This event showcases Iran’s growing role in the gemstone industry, featuring domestic and international participants. Farzad Ojani from the Ministry of Cultural Heritage emphasized its importance for artisan promotion, export enhancement, and global collaboration. The exhibition includes specialized meetings, presentations on advancements, and support for local craftsmen. Various organizations are involved, highlighting the diversity of Iran’s gemstone sector, making it a critical platform for networking and international cooperation.
The ancient Nahavand fortress, also known as the Yazdegerd Citadel, is undergoing a significant restoration in west-central Iran to preserve its cultural and historical importance. Mohsen Khanjan, head of Nahavand’s Cultural Heritage Department, emphasized the fortress’s role during the Sassanid era, particularly its strategic defensive capabilities. Despite suffering damage, especially during the Qajar era, restoration efforts are now underway, including re-zoning and purchasing adjacent lands. The initiative aims to revive this ancient site, ensuring future generations can appreciate its rich history and architectural significance, while attracting historians and tourists interested in Iran’s heritage.