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    A new anthropology museum was inaugurated in Rudbar County, Gilan Province, enhancing cultural heritage and tourism in the region. Attended by tourism minister Seyyed Reza Salehi-Amiri and Gilan’s governor-general, the museum is located in the restored Naharkhoran Palace, a national heritage site. Spanning 700 square meters, it features sections on Hyrcanian ecology, archaeological exhibits, and serves as the Cultural Heritage Office headquarters. Additionally, two tourism projects—a hotel restaurant and an eco-lodge—were launched to attract visitors. This initiative aims to boost local history appreciation and sustainable tourism, positioning Gilan as a key destination for exploring Iran’s cultural and natural beauty.

  • Discover Qazvin’s Jameh Mosque: A Stunning Showcase of Centuries-Old Architectural Mastery

    The Jameh Mosque of Qazvin, also known as the Friday Mosque, is one of Iran’s oldest mosques, showcasing stunning Seljuk architecture. Built in 807 CE on the site of a Sassanian fire temple, it has evolved through various dynasties, with significant expansions under the Seljuk, Safavid, and Qajar periods. The mosque features a large courtyard, four iwans, and exquisite ornamentation, including intricate tilework and calligraphy. Recognized as a national monument, it attracts tourists and scholars alike. Situated in Qazvin, a city with a rich history as the Safavid capital, the mosque stands as a testament to Iran’s cultural heritage.

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  • Iran and Uzbekistan Unite to Boost Joint Tourism Initiatives

    During the 26th UN Tourism General Assembly in Riyadh, Iran’s Minister of Cultural Heritage, Reza Salehi-Amiri, and Uzbekistan’s Tourism Committee Chairman, Umid Shadiev, emphasized their countries’ deep civilizational and cultural ties. They discussed joint tourism initiatives, including forming a technical committee to enhance cooperation, expanding flight routes, and developing cultural heritage projects. Salehi-Amiri expressed Iran’s willingness to assist in restoring historical monuments in Uzbekistan and proposed joint exhibitions in both countries. Shadiev welcomed these proposals, highlighting the importance of direct flight connections and online visa applications to boost tourism. This collaboration aims to strengthen cultural exchanges and tourism opportunities.

  • Iran Unveils Groundbreaking Pilot Program for Tourist Currency Exchange and Payment Cards at Airports

    The Central Bank of Iran (CBI) has introduced a pilot program to improve currency exchange for international tourists, aiming to streamline access to local funds. This initiative includes the purchase of foreign currency from tourists and the issuance of specially designed “tourist cards” at international airports. These cards, provided by a designated commercial bank, will allow tourists to make payments in Iranian rials, enhancing their travel experience. The program seeks to increase transparency in currency transactions and boost Iran’s tourism sector, which has faced challenges due to inadequate exchange mechanisms. Successful implementation could transform the travel experience in Iran.

  • Explore the Enchanting Museum of Light and Illumination in UNESCO World Heritage Site Yazd!

    The Museum of Light and Illumination in Yazd, Iran, also known as Qasr-e Ayeneh or the “Palace of Mirrors,” is a stunning cultural landmark set in a lush garden. It showcases a rich collection of artifacts related to light, including ancient bronze mirrors, oil lamps, and beautifully handwritten manuscripts. The museum features a blend of traditional Iranian and European architecture, highlighted by intricate mirror mosaics and a spacious courtyard. Originally a private guesthouse, it became a museum post-1979 and is now recognized for its cultural significance. Yazd itself, a UNESCO World Heritage site, is celebrated for its unique architecture and historical diversity.