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Vibrant Samanu Festival Lights Up Daraq, Eastern Iran: A Celebration of Tradition and Culture
The annual Samanu-Pazan Festival in Daraq, North Khorasan, Iran, recently celebrated the traditional creation of Samanu, a nutritious paste made from wheat germ. Organized by local cultural authorities, the festival highlights the region’s rich heritage and fosters community spirit. This year, 14 large pots of Samanu were prepared, showcasing the cooking process and its cultural significance. Daraq is renowned as the “capital of Samanu,” known for its exceptional flavor and longevity, lasting up to two years without refrigeration. Coinciding with Nowruz, the Iranian New Year, the festival attracts tourists and promotes local traditions, ensuring their preservation for future generations.

Global Tourism Boost: 100 Tour Operators from 33 Countries Gather at Tehran Forum
Iran is set to host an international tour operators forum from tomorrow until May 2, attracting over 100 participants from 33 countries. The event, organized by the Ministry of Cultural Heritage, aims to promote Iran as a safe and appealing travel destination. It coincides with the Iran Export Capabilities Exhibition, emphasizing tourism’s role in improving Iran’s global image. Attendees will participate in B2B meetings and tours of historical sites in Tehran. Iran’s recent involvement in international tourism forums and partnerships with UN Tourism aims to enhance its reputation, supported by plans for future exhibitions and conferences promoting its rich heritage.

Explore Ilam: Journalists Embark on Exciting Familiarization Tour!
A recent familiarization tour in Ilam, Iran, organized by the province’s tourism chief, aimed to promote local tourism ahead of Nowruz celebrations. The one-day event involved journalists from various media outlets exploring Ilam’s attractions and cultural heritage. Farzad Sharifi emphasized the tour’s goal to enhance media understanding of the province’s tourism potential and ongoing projects. Participants visited key tourism sites, met local media, and expressed gratitude for the journalists’ involvement. Ilam, known for its diverse geography and rich handicrafts, has a deep historical legacy linked to the ancient Elamite civilization, highlighting its unique cultural identity and tourism opportunities.

Belqeys Revitalization: Ancient City Shines Bright Ahead of Nowruz Celebrations!
Shahr-e Belqeys, an ancient citadel in North Khorasan, is undergoing meticulous cleaning ahead of the Nowruz holidays, led by the Belqeys Cultural and Sports Club. Spanning approximately 51,000 square meters and featuring 29 towers, this site represents Iran’s early Islamic heritage and has a history dating back to the early Islamic centuries. The Belqeys Heritage Base, established in 2009, focuses on preservation and community involvement. Initiatives aim to ensure a clean environment and effective waste management, enhancing visitor experiences. As Nowruz approaches, Shahr-e Belqeys stands as a vital cultural landmark, reflecting community efforts to maintain its historical legacy.

International Diplomacy in Action: Ambassadors from Five Nations Explore Qazvin
Ambassadors from Uganda, Sierra Leone, Bangladesh, Malaysia, and Sri Lanka recently visited Qazvin, Iran, to explore its cultural and economic potential. They met with Governor-General Mohammad Nozari, who introduced the ancient tradition of “Panjah Bedar,” celebrated annually on May 9 to pray for rainfall and promote cultural heritage. The event, marked by colorful parades and festivities, highlights Qazvin’s rich history and tourism potential. The ambassadors expressed interest in Qazvin’s capabilities in clean energy and modern agriculture. This cultural exchange underscores the importance of international collaboration in enhancing tourism and investment opportunities in the region.