The Rosewater Distillation Festival at the Parsian Shopping Center in Karaj, Alborz, runs from May 13 to June 2, daily from 4 PM to 11 PM. Featuring 40 stalls, three focus on traditional rosewater distillation and local beverages, allowing visitors to witness the process firsthand. The festival also showcases traditional music from various Iranian clans, fostering community and supporting local artisans. Recognized by UNESCO as an Intangible Cultural Heritage, the festival celebrates the cultural significance of roses in Iran. It highlights the country’s role as a leading producer of damask roses, contributing to the global rosewater market.