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Iran recently hosted a two-day Volkswagen Beetle rally, “Glorious Iran,” from Tehran to Nowshahr to promote tourism during Tourism Week. Organized by the Touring & Automobile Club of Iran, 31 classic Beetles carried over 100 participants, including families and influencers, celebrating the country’s rich heritage. Each car represented a different province, showcasing cultural symbols and encouraging responsible travel. The rally, which featured cultural programs, highlighted northern Iran’s beauty. Coinciding with World Tourism Day, the event aimed to enhance tourism and foster community, while also celebrating the iconic Volkswagen Beetle, a symbol of automotive excellence and cultural significance.
The second “Brick to Brick” tourism rally will take place in Kerman province from September 14 to 19, organized by local tourism associations. The event, featuring around 100 campers and caravans, begins at the historic Bam Citadel and concludes at the Haj Agha Ali House, coinciding with the vibrant Pistachio Festival in Rafsanjan. Participants will explore Kerman’s rich cultural heritage, including its UNESCO World Heritage sites, while promoting responsible tourism and safe driving. This rally aims to foster community spirit and showcase Kerman’s potential as a premier travel destination, offering an adventure filled with history, culture, and stunning landscapes.
Fars province has emerged as Iran’s top cultural tourism destination during the Nowruz holidays, drawing significant visitor numbers to its historical sites. From March 20 to March 29, 2025, key attractions like the Tomb of Hafez and Persepolis welcomed tens of thousands of tourists. Fars, once the heart of the Achaemenid Empire, is rich in cultural heritage, historical landmarks, and poetic traditions, particularly in Shiraz, its capital. The increase in tourism not only boosts the local economy but also enhances appreciation for Iran’s historical legacy, positioning Fars as a prime destination for both domestic and international travelers.
During the inaugural ceremony at Anoushirvan Dadgar High School, Cultural Heritage Minister Seyyed Reza Saheli-Amiri emphasized the importance of education in preserving Iranian culture and identity for future generations. He conveyed President’s greetings to students, stressing that young people need hope and joy. Saheli-Amiri highlighted the recent UNESCO recognition of the Khorramabad Valley sites, showcasing Iran’s rich historical legacy. He noted that students are guardians of their heritage and must familiarize themselves with their cultural identity. Zoroastrian representative Behshid Barkhordar echoed these sentiments, underlining education’s role in fostering respect and coexistence while preserving cultural heritage.
On Tuesday, the National Museum of Iran hosted a ceremony celebrating the UNESCO World Heritage inscription of the Prehistoric Sites of Khorramabad Valley. This event, part of the Bukhara Magazine Nights series, attracted prominent figures, including anthropologists and cultural heritage officials. Session Secretary Ali Dehbashi highlighted the need for public recognition of this achievement. Dr. Ata Hassanpour discussed the extensive efforts leading to the inscription, including infrastructure improvements and public awareness initiatives. The inscription, which recognizes Iran’s Paleolithic heritage, emphasizes the nation’s cultural significance and potential for international research collaboration, marking a new chapter in promoting Iran’s prehistoric sites.