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    The “Land of Kindness” exhibition, celebrating Iranian heritage, is currently attracting large crowds in China, with over 300,000 visitors and 100 million social media views. Organized by Iran’s Ministry of Cultural Heritage and the China International Cultural Exchange Center, it features 151 artifacts from Tehran’s renowned museums, including exquisite metalwork, ceramics, and carpets. This exhibition, showcasing the rich cultural interactions between Iran and China, aims to counter stereotypes about Iran and Islam. Its immersive design, inspired by Iranian architecture, invites visitors to explore the historical connections between the two civilizations, fostering cultural understanding and appreciation.

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    International tourist arrivals surged by 5% in the first half of 2025, exceeding pre-pandemic levels by 4%, with nearly 690 million travelers reported. Africa saw the strongest growth at 12%, while Europe welcomed 340 million visitors, marking a 4% increase. The Americas grew by 3%, driven by South America’s 14% rise. Asia and the Pacific increased by 11%, led by North-East Asia’s 20% growth. Although the Middle East faced a 4% decline, it still outperformed pre-pandemic arrivals. The UN emphasizes the importance of sustainable tourism practices as the sector rebounds, contributing to local economies and global stability.

  • Kermanshah Welcomes 13 Iraqi Travel Agencies to Ignite Tourism Growth

    The Kermanshah Cultural Heritage, Tourism, and Handicrafts Department has invited 13 Iraqi travel agencies to explore the province’s natural and historical attractions, aiming to enhance tourism from Iraq. This initiative seeks to showcase Kermanshah’s diverse landscapes and health tourism potential. During a recent meeting, officials emphasized the importance of familiarizing these agencies with local accommodation and medical infrastructure, facilitating joint cooperation through memoranda of understanding. The initiative aims to boost foreign tourism, foster economic growth, and strengthen cultural ties with Iraq. Kermanshah, rich in history, hopes to establish itself as a key destination for Iraqi leisure and health tourism.