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In response to the recent conflict, Tehran is organizing tours of sites impacted by Israel’s 12-day war, aimed at preserving the memory of Iranian resilience. Amir Qasemi, head of the city’s tourism office, highlights the tours’ educational purpose, initially targeting elites like university professors to share their experiences with future generations. He emphasizes the community’s unwavering spirit during the war and proposes making museums free to enhance participation. Qasemi believes this initiative could elevate Tehran as a tourist destination and foster cultural exchange, ensuring that the stories and sacrifices of the Iranian people are remembered for years to come.
A new initiative has begun to restore the historic core of Tabriz, focusing on the architectural rehabilitation of Imam Khomeini Street. Mayor Hossein Monirifar announced that restoration work is underway between Sa’at Square and Tarbiat Pedestrian Walkway, in partnership with the East Azarbaijan Department of Cultural Heritage. The project aims to align the facades with Tabriz’s historical fabric, incorporating traditional lighting and signage. Deputy Head Vahid Navadad emphasized the importance of preserving Tabriz’s cultural identity for sustainable urban tourism. This effort not only seeks to rejuvenate Tabriz as a tourist destination but also to maintain its rich heritage for future generations.
In a recent webinar, Iran’s deputy minister of tourism, Anoushirvan Mohseni-Bandpei, stressed the need to combat Iranophobia and present an authentic image of Iran to boost tourism. Discussing the country’s cultural ties with Greece alongside candidate Harry Theoharis for the UN tourism role, Mohseni-Bandpei emphasized data-driven tourism marketing and adopting successful global models. He highlighted achievements in Halal food and pilgrimage tourism and invited Theoharis to witness Iran’s safety and diversity firsthand. The dialogue aims to reshape global perceptions of Iran’s tourism, enhancing international collaboration and committing to a positive narrative amidst ongoing challenges in the sector.
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Isfahan province will feature five travel agencies at the Madrid International Fitur 2026 exhibition, aimed at promoting its cultural and historical heritage. Amir Karamzadeh, the tourism chief, emphasized the event’s importance for enhancing tourism and global connections. The exhibition, the second-largest tourism fair globally, will facilitate B2B meetings and international collaborations. Customized investment packages and promotional content in multiple languages will be showcased. Despite challenges like Iranophobia, Karamzadeh highlighted the commitment to overcoming obstacles and enhancing Isfahan’s image. The initiative aims to position Isfahan as a premier cultural tourism destination and significantly boost inbound tourism.
Eram Garden in Shiraz, a UNESCO World Heritage Site, is celebrated as one of Iran’s most beautiful Persian gardens. Its name, derived from the Quran, reflects a paradise-like ambiance filled with cypress trees, fragrant flowers, and sour orange trees. With a history dating back to the Seljuk dynasty, the garden features a stunning central palace adorned with intricate tiles and poetic verses. Key attractions include the Precious Stone Museum and a picturesque blue pool. Managed by Iran’s Cultural Heritage Organization, Eram Garden offers a serene retreat, making it a must-visit for anyone exploring Iran’s rich culture and history.