During the Nowruz Holidays, 40% of Iran’s population, over 35 million people, traveled domestically, reflecting a 2.2% increase in tourism. Seyyed Reza Salehi-Amiri, Minister of Cultural Heritage, emphasized Iran’s appeal as a top travel destination, bolstered by rich cultural heritage, security, and hospitality. Despite positive tourism trends, he acknowledged the need for infrastructure improvements and addressed bureaucratic obstacles hindering foreign investment. The government plans to focus on attracting tourists from 13 Nowruz-celebrating countries and supporting Iranians abroad. Additionally, the handicrafts sector showed economic promise, with significant export figures during the holidays, underlining its role in job creation.