UN Tourism Chief Explores Iran’s Vibrant Pavilion at FITUR 2025
In a significant showcase of its rich cultural heritage and diverse tourism potential, Iran made a remarkable impression at the 45th International Tourism Trade Fair, also known as FITUR 2025, held in Madrid, Spain. The visit of Zurab Pololikashvili, the Secretary-General of the UN Tourism (formerly UNWTO), to the Iranian pavilion underscores the country’s growing influence in the global tourism landscape.
During his visit to the Iranian pavilion, Pololikashvili engaged with key Iranian officials, including Mohammad-Hossein Hejazi, Advisor to the Minister of Cultural Heritage, and Shahab Malmir, the spokesperson and head of public relations for the Touring and Automobile Club of Iran. This interaction not only emphasized Iran’s commitment to tourism but also highlighted its diverse offerings.
Pololikashvili expressed admiration for Iran’s cultural heritage and natural diversity. He acknowledged the vital role of international cooperation in enhancing the global tourism industry, stating that projects focusing on sustainability are essential for the future. His reaffirmation of support for sustainable tourism projects in Iran further illustrates the potential for collaboration in fostering cultural tourism in the region.
The Iranian pavilion attracted significant attention at FITUR with its engaging multimedia presentations that showcased the nation’s historical, cultural, and natural landmarks. The pavilion was presented under the captivating slogan “Iran, Land of History and Nature,” which resonated with visitors and participants alike.
- Highlights of the Iranian Pavilion:
- Engaging multimedia displays
- Showcasing historical and cultural landmarks
- Promoting sustainable tourism initiatives
- Key Figures:
- Zurab Pololikashvili, Secretary-General of UN Tourism
- Mohammad-Hossein Hejazi, Advisor to the Minister of Cultural Heritage
- Shahab Malmir, Spokesperson for the Touring and Automobile Club of Iran
FITUR is recognized as one of the world’s premier tourism exhibitions, providing a vital platform for countries and tourism-related companies to promote their offerings. Iran’s participation this year was exceptional, reflecting the nation’s commitment to enhancing international collaboration and showcasing its cultural treasures to a global audience.
The event serves as a unique opportunity for nations to connect with global stakeholders and demonstrate their tourism potential. By actively participating in such prominent exhibitions, Iran is positioning itself as a key player in the international tourism arena. The rich tapestry of Iran’s history, combined with its natural beauty, makes it an attractive destination for tourists worldwide.
In conclusion, the presence of Zurab Pololikashvili at the Iranian pavilion during FITUR 2025 signifies a step forward in promoting Iran’s tourism sector. The emphasis on sustainable tourism and international collaboration reflects a forward-thinking approach that could lead to fruitful partnerships and increased visibility for Iran’s diverse tourism landscape.
As countries around the globe look to revitalize their tourism sectors post-pandemic, Iran’s commitment to enhancing its tourism offerings will likely play a crucial role in attracting visitors. By showcasing its rich cultural heritage and natural wonders, Iran aims to solidify its place on the world tourism map.
With continued efforts toward international cooperation and sustainable practices, Iran is poised to become a significant destination for travelers seeking to explore its historical and natural beauty. The success of its pavilion at FITUR 2025 serves as a testament to the country’s dedication to promoting its tourism potential effectively.
